Brazil's Revolution in Commerce by James P Woodard

Brazil's Revolution in Commerce by James P Woodard

James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life. The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil's twentieth century, and one key to its twenty-first.

Woodard. . undertakes a monumental task in tracing the development of consumer capitalism in Brazil through the 20th century. His accomplishment is no small feat, and the book's meticulous research and attention to detail truly stand out as he maps out the rise of an American-style consumerism filtered through Brazilian culture and society.--CHOICE

James P. Woodard, professor of history at Montclair State University, is the author of A Place in Politics: Sao Paulo, Brazil, from Seigneurial Republicanism to Regionalist Revolt.

SKU	Unavailable
ISBN 13	9781469656434
ISBN 10	1469656434
Title	Brazil's Revolution in Commerce
Author	James P Woodard
Condition	Unavailable
Binding Type	Paperback
Publisher	University Of North Carolina Press
Year published	2020-05-30
Number of pages	544
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.