Breaking Through by S Vandermerwe
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.'Brings together work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new, dynamic, model that helps implement greater customer focus within enterprisesEssentail reading for anyone concerned with these issues.' - Long Range Planning
'This is an interesting and well-written book that challenges many conventions.' - Professional Manager
SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. Her bestselling books include, From Tin Soldiers to Russian Dolls: Creating Added Value Through Services (Butterworth Heinemann, 1993), The 11th Commandment: transforming to 'Own' Customers (John Wiley, 1996) and Customer Capitalism: Getting Increasing Returns in New 'Market Spaces' (Nicholas Brearley, 1999).
| SKU | Unavailable |
| ISBN 13 | 9781403935038 |
| ISBN 10 | 1403935033 |
| Title | Breaking Through |
| Author | S Vandermerwe |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Palgrave USA |
| Year published | 2004-06-04 |
| Number of pages | 209 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |