Brilliant Copywriting by Roger Horberry
If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.Keep it clear, keep it simple, make it brilliant and originalI’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.
Wally Olins - Chairman, Saffron Brand Consultants
Most of us reckon we can write. Wrong. But here’s book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.
Michael Johnson, johnson banks
Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.
www.rogerhorberry.com
| SKU | Unavailable |
| ISBN 13 | 9780273727347 |
| ISBN 10 | 0273727346 |
| Title | Brilliant Copywriting |
| Author | Roger Horberry |
| Series | Brilliant Business |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2009-07-23 |
| Number of pages | 180 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |