Build What Matters by Ben Foster

Build What Matters by Ben Foster

Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.

Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.

In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.

An award winning actor, Ben Foster can be seen in the films Birds of America, 3:10 to Yuma, and X-Men 3: The Last Stand among many others. He shared the SAG Award for Best Ensemble Cast for his work on the acclaimed HBO drama Six Feet Under, and garnered a Daytime Emmy for his lead performance in Showtime's Bang Bang You're Dead.