Build What Matters by Ben Foster
Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.
Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.
In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
| SKU | Unavailable |
| ISBN 13 | 9781544516189 |
| ISBN 10 | 1544516185 |
| Title | Build What Matters |
| Author | Ben Foster |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Lioncrest Publishing |
| Year published | 2020-08-28 |
| Number of pages | 296 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |