Building a Chain of Customers by Richard J Schonberger

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Building a Chain of Customers by Richard J Schonberger

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Summary

This text introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a "customer" for the others, and that the links between departments form a "chain of customers" extending to those buying the product or service.

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Building a Chain of Customers by Richard J Schonberger

The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a "customer" for the others, and that the links between and within departments form a continuous "chain of customers" extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.

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SKU Unavailable
ISBN 13 9780091745998
ISBN 10 0091745993
Title Building a Chain of Customers
Author Richard J Schonberger
Condition Unavailable
Binding Type Hardback
Publisher Cornerstone
Year published 1990-09-06
Number of pages 349
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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