Building Strong Brands by David A Aaker
Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region".| SKU | Unavailable |
| ISBN 13 | 9780029001516 |
| ISBN 10 | 002900151X |
| Title | Building Strong Brands |
| Author | David A Aaker |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 1995-12-12 |
| Number of pages | 390 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |