Building Your Company's Good Name by Davis Young

Building Your Company's Good Name by Davis Young

A hands-on survival guide to navigating the dangers of reputation management. It equips managers and executives with a practical action plan for provocatively creating and protecting reputation. It also shows how to implement a 10-step communications programme and develop high impact messages.

SKU	Unavailable
ISBN 13	9780814403082
Title	Building Your Company's Good Name
Author	Davis Young
Condition	Unavailable
Publisher	Amacom
Year published	1996-03-28
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.