Business Analytics for Managers
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Business Analytics for Managers by Gert H N Laursen
Presents a vital blueprint for organizations that want to thrive in the competitive fray. This book includes a sustainable business analytics model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.
GERT H.N. LAURSEN is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts. JESPER THORLUND is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.
| SKU | Unavailable |
| ISBN 13 | 9780470890615 |
| ISBN 10 | 0470890614 |
| Title | Business Analytics for Managers |
| Author | Gert H N Laursen |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2010-07-20 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |