Business and Enterprise Studies by Geoffrey Whitehead

Business and Enterprise Studies by Geoffrey Whitehead

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Summary

One of a series created especially for self education, this book provides a sound background for courses in business studies and enterprise studies. It stresses the underlying purposes of business activity and deals with the practical activities necessary for success in these endeavours.

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Business and Enterprise Studies by Geoffrey Whitehead

This book provides a background for courses in business studies and enterprise studies. It follows closely the syllabus requirements of the various examining bodies in these subjects assuming that the reader or student has no previous knowledge in these fields, and needs to develop a broad understanding of business and the need for enterprise in a modern industrial and commercial society. It brings out the underlying purposes of business activity to create goods and services which satisfy the wants of mankind, but also deals with the practical activities necessary for success in these endeavours. Production, marketing, distribution and exporting, personnel matters, accounting and many other related activities are introduced and described.
SKU Unavailable
ISBN 13 9780434922086
ISBN 10 0434922080
Title Business and Enterprise Studies
Author Geoffrey Whitehead
Series Made Simple Books
Condition Unavailable
Binding Type Paperback
Publisher Elsevier Science & Technology
Year published 1990-08-01
Number of pages 500
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.