Business Cases That Get Results
Summary
The feel-good place to buy books
Business Cases That Get Results by Carrie Marshall
A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea.In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
'A highly valuable resource, and one that would be well worth keeping to hand' -- A P Sutcliffe, MSc, MBCS
'Presents a practical and down to earth approach to business case development.' -- Peter Wheatcroft * Moderator for the UK IT Industry Awards, author of BCS books World Class IT Service Delivery; Service Desk and Incident Manager *
'Presents a practical and down to earth approach to business case development.' -- Peter Wheatcroft * Moderator for the UK IT Industry Awards, author of BCS books World Class IT Service Delivery; Service Desk and Incident Manager *
Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.
| SKU | Unavailable |
| ISBN 13 | 9781780174556 |
| ISBN 10 | 1780174551 |
| Title | Business Cases That Get Results |
| Author | Carrie Marshall |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | BCS Learning & Development Limited |
| Year published | 2019-01-31 |
| Number of pages | 60 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |