Business Chinese by Jiaying Howard
The book aims to develop competence in advanced Chinese particularly on business content. In contrast to the normal practice that language is taught in isolation from substantive content, Business Chinese presents the language in both content and context-the language and content is firmly context embedded. When using the book, learners need to integrate their language skills and content knowledge to accomplish the learning tasks. To keep abreast of the real business world, all the texts and exercises are authentic materials coming from Mainland China, Taiwan and Hong Kong. Tailored to the learners' communication need, the book integrates the oral language (listening and speaking) with the written language (reading and writing). Business Chinese is a practical guide for those who aspire to Chinese language and China business.
Jiaying Howard is currently Professor and Chinese Program Head at the Graduate School of Languages and Educational Linguistics, Monetary Institute of International Studies; prior to that she was a lecturer at the Shanghai Institute of Foreign Trade. She received her Ph.D. in International Education from the University of California, Santa Barbara. Tsengtseng Chang is a curriculum and material development specialist, currently serving at the Defense Language Institute, Monterey, California.
| SKU | Unavailable |
| ISBN 13 | 9789629962166 |
| ISBN 10 | 9629962160 |
| Title | Business Chinese |
| Author | Jiaying Howard |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | The Chinese University Press |
| Year published | 2005-04-30 |
| Number of pages | 311 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |