The Business Communication Workbook by Emily Goenner

The Business Communication Workbook by Emily Goenner

The Business Communication Workbook: Skills and Strategies for the Working World is an interactive textbook that introduces students to the critical business communication skills they need to succeed in the working world. Filled to the brim with relevant readings and related activities, students are encouraged to study the ins and outs of successful business communication and then practice what they've learned.

The text is broken into four units: foundations, formats, preparing to apply for a job, and team work and presentations. In the first unit, students learn about networking, the 5 Cs of communication, and what constitutes effective writing. The second unit teaches students how to write successful letters, memos, and emails, as well as how to deliver bad news and conduct themselves in business meetings. Third, students learn how to effectively apply for a job, with lessons dedicated to LinkedIn, references and resumes, job application letters, and basic interview skills. The final unit provides information on working in teams, giving presentations, and assessing company social media.

Successfully combining readings on ways to improve business communication skills with engaging activities that help students put their knowledge to the test, The Business Communication Workbook: Skills and Strategies for the Working World is well suited for undergraduate courses in business communication and communication.

SKU	Unavailable
ISBN 13	9781516591824
ISBN 10	1516591828
Title	The Business Communication Workbook
Author	Emily Goenner
Condition	Unavailable
Binding Type	Paperback
Publisher	Cognella Academic Publishing
Year published	2018-11-15
Number of pages	204
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.