Business Creativity and Innovation by Len Ferman

Business Creativity and Innovation by Len Ferman

Provides a foundation in the principles of innovation and introduces some cutting-edge concepts. Readers explore insightful articles about driving business growth through innovation, creating a culture of innovation, identifying customer needs, and using innovation to solve customer problems.

The structure is helpful, offering some foundation chapters around the importance of creating the right culture - as in the underlying pattern of beliefs, values which drive behaviorThese are followed by a logical journey along the road to value creation through new ideas (either emerging from understanding customer needs as key signals for innovation or developed through ideation sessions), through selection and portfolio management to agile implementation of those ideas, bringing them from glean in the eye to products, services or new processes which can be launched." —John Bessant, Excerpt from his book review in International Journal of Innovation Management

A former business innovation executive for Fortune 100 companies like AT&T and Bank of America, Len Ferman earned his M.B.A. from Duke University's Fuqua School of Business, M.A. in economics from Duke University, and B.S. in economics from Lehigh University. He is an adjunct professor of management at the University of North Florida, where he teaches courses he developed on business innovation, and is a faculty member of the American Management Association. He is the founder and managing director of Ferman Innovation and a frequent speaker on business innovation.

SKU	Unavailable
ISBN 13	9781516541942
ISBN 10	1516541944
Title	Business Creativity and Innovation
Author	Len Ferman
Condition	Unavailable
Binding Type	Paperback
Publisher	Cognella, Inc
Year published	2018-09-30
Number of pages	324
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.