Business Development by Andreas Kohne

Business Development by Andreas Kohne

This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.

The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.

The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.

Andreas Kohne is the Head of Business Development and Digital Media Sales at Materna TMT, Dortmund, Germany. Before he joined the company in 2008, he worked in IBM's Research and Development Lab in Bü¾¦˜¼blingen. Andreas Kohne studied computer science and business administration at the Technical University Dortmund, and he writes books on computer science and business related topics.

Volker Wehmeier has a degree in business administration and a degree in administration. For many years, he has worked in market-leading American and German companies in a responsible position for business area development and the generation of new business. He is the author of numerous specialist articles and has been teaching for several years on subjects related to e-Business.