Business Economics
Business Economics
Summary
Clear, concise and written by an expert currently lecturing in the field, Business Economics focuses exclusively on what you need to know to achieve success in your business course and today's global economy.
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Business Economics by Rob Dransfield
The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers. This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which ‘green’ perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing ideas. Replete with illuminating case studies, and benefitting from features such as activities, review questions and further reading, Business Economics introduces the theory and practice of economics for non-specialist students new to the topic.'This is far more than just another Business Economics textDransfield goes straight to the heart of what is important in business today. From globalisation to green economics and from markets to money, the extensive range of topics and user friendly style, ensure that this text will be accessible to all students studying a business economics degree or related discipline.'
James Eden, Senior Lecturer in Economics and Finance, Liverpool John Moores University, UK
Rob Dransfield is Senior Lecturer in Economics and Strand Leader for Business Education at Nottingham Trent University, UK. He is also Tutor for the Financial Times Non-Executive Directors course and has written a number of introductory and international economics books - most recently, Economics for the Caribbean School Certificate (2011, Nelson Thornes).
| SKU | Unavailable |
| ISBN 13 | 9781444170450 |
| ISBN 10 | 1444170457 |
| Title | Business Economics |
| Author | Rob Dransfield |
| Series | 360 Degree Business |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2013-08-19 |
| Number of pages | 488 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |