The Business Environment by Ian Worthington

The Business Environment by Ian Worthington

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Summary

This work contains a thorough analysis of the external influences that affect business activity. Theory is backed up by a wealth of statistical data, commentary and mini case studies.

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The Business Environment by Ian Worthington

By encouraging students to explore the challenges and opportunities managers face in the business environment, the sixth edition of this successful text provides students with a solid foundation from which to build upon their business knowledge. This thought-provoking book helps students to understand how business organisations operate in economic, political, social, technological, and legal environments. It introduces and analyses the business environment model, enabling students to understand how it can determine business strategy. The following online resources support the text: For students: additional resources to enable learning, including a companion website, an online glossary and updated weblinks. For Instructors:updated teaching resources available including a comprehensive instructors manual, PowerPoint slides and additional multiple choice questions with answers.

Ian Worthington is Professor of Corporate Sustainability and Chris Britton a Principal Lecturer in the Department of Strategy and Management at Leicester Business School, De Montfort University.

SKU Unavailable
ISBN 13 9780273716754
ISBN 10 0273716751
Title The Business Environment
Author Ian Worthington
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2009-07-02
Number of pages 544
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.