Business Environment : Managing in a Strategic Context by John Kew

Business Environment : Managing in a Strategic Context by John Kew

A solid understanding of the social, economic and legal environment in which a business operates is crucial to developing a successful business strategy. With a unique balance between theory and practice, Business Environment is a broad ranging and easy to use guide that looks at how factors such as the world economy, government policy, regulation and demography, and social trends, affect day-to-day strategy and decision making in practice. The text is ideal for students taking undergraduate and postgraduate modules in the Business Environment or Business Context areas of an HR or business degree, and also caters for students studying the CIPD Leadership and Management module 'Managing in a Strategic Business Context'.

This fully updated 2nd edition includes new content addressing the needs of migrant workers, further international case studies and real-world examples, and lots of new research from the CIPD and elsewhere. Online, you will find a comprehensive tutor and student support site to complement the practical material within the text. Packed with engaging features such as chapter objectives, student and seminar activities, self assessment questions, case studies, key learning points and further reading, Business Environment is guaranteed to develop the skills, knowledge and key understanding of business strategy that is required at every level.

John Stredwick is a writer and consultant in human resources, specialising in reward and flexible working practices. He spent 25 years as an HR practitioner, including experience in publishing, shipbuilding and building services with 11 years as Head of HR at Everest Double Glazing. From 1992 until 2010, he was Senior Lecturer and Head of CIPD studies at Bedfordshire University. He has taught in Singapore and Dubai, and was Visiting Professor at the London campus of Websters University.