Business for Punks by James Watt
START A REVOLUTION NOT A BUSINESS
Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.
These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times
James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.
| SKU | Unavailable |
| ISBN 13 | 9780241290118 |
| ISBN 10 | 0241290112 |
| Title | Business for Punks |
| Author | James Watt |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Books Ltd |
| Year published | 2016-11-24 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |