Business in a Virtual World by Fiona Czerniawska
Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand.'In a world increasingly absorbed by news of fresh internet start-ups and e-commerce initiatives, Czerniawska and Potter provide a timely reminder that the changes taking place in business go far beyone discovering new ways of retailingThe scale and accessibility of information now available means that those who find new ways of applying it - whether in strategy or in processes - will gain competitive advantage over those who are slow to understand the implications.' - The Antidote
FIONA CZERNIAWSKA is Founder and Managing Director of Arkimeda, specialising in research and consultancy for consulting companies. She is also Director of the Management Consultancies Association's Think Tank in the UK, and lectures at London Business School and other European business schools. As a management consultant of long-standing experience, she has worked with many top companies. She is the author of Management Consultancy - What Next?, Management Consultancy in the 21st Centuryand Corporate Speak.
GAVIN POTTER is a partner in Coopers & Lybrand's management consulting practice where he specialises in assisting clients with the business aspects of information technology. He has a particular expertise in ensuring that information technology solutions serve the needs of the business and was responsible for the development of Coopers & Lybrand's benefits realisation methodology.
GAVIN POTTER is a partner in Coopers & Lybrand's management consulting practice where he specialises in assisting clients with the business aspects of information technology. He has a particular expertise in ensuring that information technology solutions serve the needs of the business and was responsible for the development of Coopers & Lybrand's benefits realisation methodology.
| SKU | Unavailable |
| ISBN 13 | 9780333721216 |
| ISBN 10 | 0333721217 |
| Title | Business in a Virtual World |
| Author | Fiona Czerniawska |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Palgrave Macmillan |
| Year published | 1998-06-19 |
| Number of pages | 252 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |