Business in Context by David Needle

Business in Context by David Needle

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Summary

Provides an introduction to the key activities of business placed within a magerial, organizational and environmental context. This edition places increased emphasis on globalization and the effect of technology on business, and gives updated and additional cases, and web support material.

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Business in Context by David Needle

A new edition of this introduction to business and its environment. The text places business issues in a real and practical context. It is an account of the complexities of contemporary management and business activity in each sector of the modern economy. The book should be suitable for students at degree or equivalent level, BTEC Higher, and also MBA courses. A large number of contemporary case studies and exercises are included and usefully illustrate the application of theory to business practice. The new edition includes: new case studies; new analysis of organizational structure and culture; expanded coverage of innovation; a new evaluation of human resource management. This is the core text in the Business in Context series. The model of business presented offers the reader an insight into business practice, an effective method of analysis, and a unifying framework for the other books in the series.
SKU Unavailable
ISBN 13 9781861523587
ISBN 10 1861523580
Title Business in Context
Author David Needle
Series Business In Context Series
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning EMEA
Year published 2000-06-01
Number of pages 448
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.