Business Information Management
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Business Information Management by Dave Chaffey
Information. Technology. Both resources are increasingly important as organisations seek to improve their performance. Applying information and technology can offer new ways to do business, increase the efficiency of business processes, reduce costs, and provide the performance measures used to control improvement. Can business information management improve organisational performance? What are the key issues faced by managers today in terms of managing business information? How can 'big picture' strategy be developed, implemented and managed? This textbook takes a problem-solving approach, highlighting the issues faced by managers in identifying, capturing and systematising information in order to improve organisational performance. Now in its second edition, Business Information Management helps students to understand how to improve organisational performance by exploring these issues, and examines solutions to reduce problems. Unique in its multi-stakeholder perspective, this book addresses challenges faced by not only the end-user but also the general manager, IT manager and company director.| SKU | Unavailable |
| ISBN 13 | 9780273711797 |
| ISBN 10 | 0273711792 |
| Title | Business Information Management |
| Author | Dave Chaffey |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2010-12-02 |
| Number of pages | 688 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |