Business Insights: China by Jonathan Reuvid
Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity - but how can businesses succeed? Business Insights: China gives you an overview of the corporate business achievements already made in China and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world. Based on the real-life experiences of, and lessons learned by, companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market. With practical advice and many comprehensive case studies, Business Insights: China offers invaluable assistance for anyone looking to initiate or develop their business activities in China.
"business insights: china achieves the remarkable feat of being both extremely easy to read and yet packed with practical, "what you should do" information.. every page is full of valuable tips and pointers, so my advice is, don't skip any page, let alone chapter... this is an outstanding book, which we would certainly encourage anyone needing to know about the business environment in china to acquire." china-britain business review "for any business thinking of doing business in china, the information in this book will make it a 'must read'. the practical advice it contains, written and edited by experts, will be of enormous assistance - and i commend it to you." miles templeman, director general, institute of directors "for practical advice, with suitable cautionary notes, china: practical advice on entry strategy and engagement, the latest in the business insights series from kogan page is hard to beat. the book covers in reasonable depth just about every topic you need to know about." andover advertiser, 14 march 2008 "an overview of the singular experience of corporations conducting business in china." book news, library publication - usa, spring 2008
Jonathan Reuvid has a background in investment banking, financial consultancy and marketing strategy, and well known for his reliable, straightforward advice. He is the editor of Managing Business Risk and author of Mergers and Acquisitions, both published by Kogan Page.
| SKU | Unavailable |
| ISBN 13 | 9780749450625 |
| ISBN 10 | 0749450622 |
| Title | Business Insights: China |
| Author | Jonathan Reuvid |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2008-01-03 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |