Business Market Research by Leslie Gofton
Buisness Market Research is an introductory analysis of market research in industrial or business-to-business markets. It is aimed at those with little or no experience in the area, who may need to commission research or analyze and interpret survey data themselves.
Dr Leslie Gofton is an experienced practitioner in market research who has carried out projects for a wide range of companies.
| SKU | Unavailable |
| ISBN 13 | 9780749419844 |
| ISBN 10 | 0749419849 |
| Title | Business Market Research |
| Author | Leslie Gofton |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 1997-10-25 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |