The Business of Portrait Photography by Tom Mcdonald

The Business of Portrait Photography by Tom Mcdonald

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Summary

A manual on the tools, techniques and tactics of professional portrait photography. There is advice on: selecting equipment; constructing a camera room; planning a promotion campaign; taking bridal and children's portraits; and more. This revised edition also discusses digital photography.

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The Business of Portrait Photography by Tom Mcdonald

This manual on taking portrait photographs aims to provide all the tools, techniques and tactics to open a successful portrait studio or make a current studio all the more profitable. Professional portrait photographer Tom McDonald discusses the business strategies and provides photographic tips for surviving and thriving in this competitive field. There is advice on: selecting equipment; constructing a camera room; planning a promotion campaign; taking bridal and children's portraits; designing a price list; serving clients; creating vignettes; and more. This edition is revised and updated to include information on digital photography and its impact on the portrait business. It also contains the photographs and real-life case histories of 30 well-known portrait photographers.
Tom McDonald is a successful portrait photographer and business owner. He lives in Jonesboro, Arkansas.
SKU Unavailable
ISBN 13 9780817436155
ISBN 10 0817436154
Title The Business of Portrait Photography
Author Tom Mcdonald
Condition Unavailable
Binding Type Paperback
Publisher Watson-Guptill Publications
Year published 2002-10-01
Number of pages 192
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.