The Business of Stories by Susan Payton
Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how.
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you to:
- Understand why storytelling is a superpower and how to use it to stand out in your marketplace
- Share stories that connect with the people you want to work with, so sales conversations are easy
- Be seen as a trusted authority, as you communicate your value and get paid what you're worth
| SKU | Unavailable |
| ISBN 13 | 9781781336601 |
| ISBN 10 | 1781336601 |
| Title | The Business of Stories |
| Author | Susan Payton |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Rethink Press |
| Year published | 2022-02-25 |
| Number of pages | 214 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |