The Business of Tourism by Chris Holloway
The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences including factors such as technological and economic change The Business of Tourism by Chris Holloway and Claire Humphreys is the ideal textbook to help you to not only understand these new changes but look at them with a critical eye and predict future trends. This book is the ideal foundation text for students of Tourism Management or Travel and Tourism. The historical context is combined with background theory and research plus up-to-date international case studies. It examines in detail the tourism product, its impacts and the tourist to provide the reader with a comprehensive understanding of the management of this important global industry. The result is a practical and relevant text for any student wishing to work in one of the many diverse sectors of the tourism industry.Chris Holloway is Former Professor of Tourism Management at Bristol Business School, University of West of England. Previously, he held management positions in passenger shipping, tour operating and retail travel in both the USA and the UK
Claire Humphreys lectures at the University of Westminster. She has experience working in and researching different aspects of the tourism industry and is particularly interested in tourist consumer behaviours.
| SKU | Unavailable |
| ISBN 13 | 9780273755142 |
| ISBN 10 | 0273755145 |
| Title | The Business of Tourism |
| Author | Chris Holloway |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2012-06-21 |
| Number of pages | 800 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |