The Business of Tourism by J Christopher Holloway
This established, highly regarded text provides an introduction to the development, impacts and major players of the travel and tourism industry.
PART I: DEFINING AND ANALYSING TOURISM AND ITS IMPACTS1. An introduction to tourism2. The development and growth of tourism to the mid 20th century3. Tourism since the mid-20th century4. The demand for tourism5. The economic impact of tourism6. The socio-cultural impact of tourism7. The environmental impact of tourismPART II: THE TRAVEL AND TOURISM PRODUCT8. The structure and organisation of the travel and tourism industry9. Tourist destinations10.Visitor attractions11. The hospitality sector: accommodation and catering services12. Tourist transport by air13. Water-borne tourist transport14. Tourist transport on landPART III: INTERMEDIARIES IN THE PROVISION OF TRAVEL AND TOURISM15. The structure and role of the public sector in tourism16. Tour operating17. Retailing tourism18. Ancillary tourism servicesPART IV: TRAVEL AND TOURISM MANAGEMENT TODAY AND TOMORROW19. The design and management of tourism services20. What future for the tourism industry?PART V: CASE STUDIESCase 1: The Land of Lost Content: the appeal of the eccentricCase 2: Strategies for national and local audience development at the Currency Museum of the Bank of CanadaCase 3: Brilliant Weekends: the concept and development of a new holiday programmeCase 4: Conserving a vulnerable historical artifact: the case of the SS Great BritainCase 5: Ensuring visitor satisfaction at Warwick CastleCase 6: Steppes Travel: a mid-sixe operator facing the challenge of changeCase 7: Ludlow Marches Food and Drink FestivalCase 8: Crime, safety and security: tourists' perceptions of South AfricaCase 9: [developing a trail between Detroit and Chicago]
| SKU | Unavailable |
| ISBN 13 | 9780273701613 |
| ISBN 10 | 0273701614 |
| Title | The Business of Tourism |
| Author | J Christopher Holloway |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2006-05-18 |
| Number of pages | 748 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |