The Business of Tourism by J Holloway
The Business of Tourism provides a basic understanding of the nature, structure and organisation of the tourist industry. It examines the role of tourism in the economic development of a country and explores the relationship between public and private sector tourism. The operations of each part of the industry - tourist attractions, carriers, accommodation, tour operation, retailing, tourist offices and ancillary services - are described in detail. Critical issues facing the industry are examined, such as the sustainability of ever-increasing global tourism. The problems faced in managing and working in the various sectors of the business are also addressed. The fifth edition has been updated in line with recent developments within the industry and features new and expanded case studies and improved revision questions and assignments. It also provides a lecturer's guide and OHT masters for adopters of the text.
Lecturers' comments on the fourth edition: "Good, clear comprehensive coverageAn excellent introduction." "Well written - to the point - excellent as a guide." "An excellent introduction to the key components and issues relating to the tourism industry - comprehensive."
| SKU | Unavailable |
| ISBN 13 | 9780582328815 |
| ISBN 10 | 0582328810 |
| Title | The Business of Tourism |
| Author | J Holloway |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 1998-07-16 |
| Number of pages | 264 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |