The Business Plan for the Body by Jim Karas
Jim Karas's health and fitness book shot to number one in its first appearance on the New York Times's 'Advice and Howto' bestseller list. To capture an increasingly cynical fitness market, Jim needed a unique approach. And he found it. He turned his business training into practical, easy-to-follow steps to lose weight. He used simple tried-and-tested business analogies to draw parallels with weight-loss, with fantastic results. As a result, anyone familiar with the principles of business can lose the pounds his way, using simple ideas like mission statements and monthly targets: weight-loss is profit after all. This book maps out the exact route to follow, not just to lose weight and become fit, but to remain that way. Blowing the lid off the old excuses, Jim motivates the reader through the programme and gives them the desire to succeed.
A graduate of the University of Pennsylvania's Business School, including a stint at the LSE, Jim Karas worked on the Chicago trading floor before noticing a niche market in personal fitness training. He now owns a highly successful weight-loss management firm in Chicago.
| SKU | Unavailable |
| ISBN 13 | 9780755310463 |
| ISBN 10 | 0755310462 |
| Title | The Business Plan for the Body |
| Author | Jim Karas |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Headline Publishing Group |
| Year published | 2002-01-07 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |