The Business Plan Workbook by Colin Barrow
Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook is the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.
"Practical, professional advice presented in a highly accessible formatBased on the Enterprise Programme at Cranfield School of Management, it contains 25 assignments with worksheets and examples to help construct your plan, learning from others as you write." * Internet Works *
"A pleasing read, unlike many other books on this topic... full of practical and professional advice." * Professional Manager *
"A pleasing read, unlike many other books on this topic... full of practical and professional advice." * Professional Manager *
Colin Barrow was formerly Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA programme. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria, and the author of Financial Management for the Small Business, and The 30 Day MBA, both published by Kogan Page. Paul Barrow is an author, a Visiting Fellow at Cranfield, and also a consultant advising SMEs on growth strategies. Robert Brown directed the Graduate Enterprise Programme at Cranfield where he led a course on entrepreneurship.
| SKU | Unavailable |
| ISBN 13 | 9780749464615 |
| ISBN 10 | 0749464615 |
| Title | The Business Plan Workbook |
| Author | Colin Barrow |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2012-04-03 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |