The Business Plan Workbook by Colin Barrow
Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value.
The new edition includes new material on how to come up with a winning business idea, strategies for planning growth, and reviewing product or service propositions. It also features new and updated case studies and online resources.
"Brings together the processes and procedures required to write a business plan" * Commerce and Industry *
"A pleasing read, unlike many books on this topic; full of practical and professional advice." * Professional Manager *
"Highly informative and instructive." * City Business Magazine *
"[A] strong pick for business and management collections, especially for those who have their own aspirations for business ownership." * The Midwest Book Review *
"A pleasing read, unlike many books on this topic; full of practical and professional advice." * Professional Manager *
"Highly informative and instructive." * City Business Magazine *
"[A] strong pick for business and management collections, especially for those who have their own aspirations for business ownership." * The Midwest Book Review *
Colin Barrow, previously Head of the Enterprise Group at Cranfield School of Management where he taught entrepreneurship modules for the MBA programme, is a Visiting Professor at business schools across the globe. A best-selling author his other books include The 30 Day MBA, Starting a Business from Home, Practical Financial Management and Cut Costs Not Corners, all published by Kogan Page. Paul Barrow is an author, a Visiting Fellow at Cranfield, and also a consultant advising SMEs on growth strategies. Robert Brown directed the Graduate Enterprise Programme at Cranfield where he led a course on entrepreneurship.
| SKU | Unavailable |
| ISBN 13 | 9780749472832 |
| ISBN 10 | 0749472839 |
| Title | The Business Plan Workbook |
| Author | Colin Barrow |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2015-01-03 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |