Business Research by Donald R Cooper
A succinct overview of the research process, design and writing a report, giving the student sufficient background to start a term project or research paper with confidence.
"Business Research: A Guide to Planning, Conducting, and Reporting Your Study is a worthy entry into this field of research textsIt provides a carefully thought out and tightly organized plan for conducting research across a variety of business and non-business fields. Rather than a cook book, it presents a sound theoretical approach to doing research firmly grounded in an understanding of the scientific method. It carries the student from problem inception to finished report in a highly readable and entertaining way. It can be recommended to any instructor who wants a text for a research methods course that is flexible and easy to use." -- Ronald Goldsmith * Reviewer *
"Donald Cooper provides a roadmap for success by supplying his readers with the essential tools needed to succeed in conducting and reporting research in the ever changing business environment we live in today." -- Elizabeth Robinson
"This book provides clear, concise and practical guides to the whole research process from beginning to end. It is an effective reference for students and anyone learning how to do research. It covers each and every step of the research process thoroughly from exploring research question and problem all the way to writing the results." -- Zara Ambadar
"An excellent guide for the novice or experienced researcher. This book is written with scholarship, integrity, and intelligence. The author has provided an excellent writing style and examples. The material is easy to understand and presented in a fashion that students will enjoy." -- Joe Adamo
"I believe this to be a vast improvement over traditional research texts. The language is easy to understand making the work more accessible to students." -- Mary Goebel-Lundholm
"[Cooper] provides the step-by-step research process and explains the relevance and importance of each step. Additionally, the use and write-up of the data to inform readers of research is critical." -- Marcel Robles
"This text provides a comprehensive coverage on business research." -- Haibo Wang
"The textbook helps the serious researcher think better about research design." -- Jun Yu
"Donald Cooper provides a roadmap for success by supplying his readers with the essential tools needed to succeed in conducting and reporting research in the ever changing business environment we live in today." -- Elizabeth Robinson
"This book provides clear, concise and practical guides to the whole research process from beginning to end. It is an effective reference for students and anyone learning how to do research. It covers each and every step of the research process thoroughly from exploring research question and problem all the way to writing the results." -- Zara Ambadar
"An excellent guide for the novice or experienced researcher. This book is written with scholarship, integrity, and intelligence. The author has provided an excellent writing style and examples. The material is easy to understand and presented in a fashion that students will enjoy." -- Joe Adamo
"I believe this to be a vast improvement over traditional research texts. The language is easy to understand making the work more accessible to students." -- Mary Goebel-Lundholm
"[Cooper] provides the step-by-step research process and explains the relevance and importance of each step. Additionally, the use and write-up of the data to inform readers of research is critical." -- Marcel Robles
"This text provides a comprehensive coverage on business research." -- Haibo Wang
"The textbook helps the serious researcher think better about research design." -- Jun Yu
| SKU | Unavailable |
| ISBN 13 | 9781544307824 |
| ISBN 10 | 1544307829 |
| Title | Business Research |
| Author | Donald R Cooper |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications, Inc |
| Year published | 2019-02-08 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |