Business Research Methods by Alan Bryman

Business Research Methods by Alan Bryman

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Summary

This encyclopaedic introduction to business research is written by experienced lecturers and active researchers, presenting fundamental theoretical underpinnings for carrying out research. Balanced with a hands-on approach to qualitative and quantitative data collection and analysis, it helps readers to make informed decisions about their research.

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Business Research Methods by Alan Bryman

This encyclopaedic introduction to business research is written by experienced lecturers and active researchers, presenting fundamental theoretical underpinnings for carrying out research. Balanced with a hands-on approach to qualitative and quantitative data collection and analysis, it helps readers to make informed decisions about their research.

Emma Bell is a senior lecturer in film and screen studies at the University of Brighton's School of Humanities in the United Kingdom.

SKU Unavailable
ISBN 13 9780199284986
ISBN 10 0199284989
Title Business Research Methods
Author Alan Bryman
Condition Unavailable
Binding Type Paperback
Publisher Oxford University Press
Year published 2007-03-15
Number of pages 824
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.