Business Research Methods by Emma Bell
Covering a range of the core qualitative and quantitative methods, this comprehensive resource will equip students with invaluable advice on doing business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.
If you are a management or business studies undergraduate or postgraduate, doing either a research methods course or a research dissertation, then this is the book for you - a fantastic resource that covers everything you need in a concise, coherent and clear way* Keith Grint, Professor of Public Leadership & Management Institute of Governance & Public Management (IGPM), Warwick Business School, University of Warwick *
An ideal text for postgraduate and senior undergraduate research courses offered in business schools throughout the world. It is highly readable yet eminently authoritative, refreshingly practical yet academically sound, remarkably comprehensive yet by no means overwhelming. I found this to be a very useful teaching resource as well as reference source and strongly commend it to novice and veteran researchers alike. * Professor Brad Jackson, Fletcher Building Education Trust Chair in Leadership, The University of Auckland Business School *
An ideal text for postgraduate and senior undergraduate research courses offered in business schools throughout the world. It is highly readable yet eminently authoritative, refreshingly practical yet academically sound, remarkably comprehensive yet by no means overwhelming. I found this to be a very useful teaching resource as well as reference source and strongly commend it to novice and veteran researchers alike. * Professor Brad Jackson, Fletcher Building Education Trust Chair in Leadership, The University of Auckland Business School *
Alan Bryman is Professor of Organisational and Social Research at the University of Leicester.
Emma Bell is a Senior Lecturer in Organisation Studies at the University of Exeter.
| SKU | Unavailable |
| ISBN 13 | 9780199583409 |
| ISBN 10 | 0199583404 |
| Title | Business Research Methods |
| Author | Emma Bell |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press |
| Year published | 2011-03-17 |
| Number of pages | 808 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |