Business Research Methods by William G Zikmund

Business Research Methods by William G Zikmund

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Summary

Provides comprehensive coverage of business research. This title features student-friendly design that contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is suitable for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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Business Research Methods by William G Zikmund

This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. "Business Research Methods, 8/e, International Edition" is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
SKU Unavailable
ISBN 13 9781439080702
ISBN 10 1439080704
Title Business Research Methods
Author William G Zikmund
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning, Inc
Year published 2009-10-01
Number of pages 696
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.