Business Strategies for Magazine Publishing by Mary Hogarth

Business Strategies for Magazine Publishing by Mary Hogarth

Business Strategies for Magazine Publishing explores ways to create financially sustainable publications by drawing on lessons from the history of successful magazine brands and analysis of possible futures for the industry.

"Featuring interviews with high-profile magazine editors and publishers and in-depth case studies examining key lifestyle, B2B and specialist titles, the book illustrates changes in audience consumption and the wide-ranging impact of technological developments" --WNIP(Whats New In Publishing)

Mary Hogarth is an experienced educator, media specialist and writer, who has previously led Features Journalism at Southampton Solent University, before joining Bournemouth University, UK. Mary also runs a consultancy practice, themagazineexpert Ltd, specialising in advising on new title launches, audience engagement, editorial development and developing sustainable magazine business strategies.

SKU	Unavailable
ISBN 13	9781138205772
ISBN 10	113820577X
Title	Business Strategies for Magazine Publishing
Author	Mary Hogarth
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2018-04-18
Number of pages	176
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.