Business-to-Business Marketing: A Step-by-Step Guide by Ray Wright

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Business-to-Business Marketing: A Step-by-Step Guide by Ray Wright

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Summary

Offering the reader a clear, cogent understanding of B2B marketing, this book is designed specifically to explain the nuances of this sub-discipline. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, it provides a comprehensive overview of an expansive sector

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Business-to-Business Marketing: A Step-by-Step Guide by Ray Wright

Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence

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SKU Unavailable
ISBN 13 9780273646471
ISBN 10 0273646478
Title Business-to-Business Marketing: A Step-by-Step Guide
Author Ray Wright
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2004-01-30
Number of pages 536
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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