Business-to-Business Marketing: A Step-by-Step Guide
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Business-to-Business Marketing: A Step-by-Step Guide by Ray Wright
Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence| SKU | Unavailable |
| ISBN 13 | 9780273646471 |
| ISBN 10 | 0273646478 |
| Title | Business-to-Business Marketing: A Step-by-Step Guide |
| Author | Ray Wright |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2004-01-30 |
| Number of pages | 536 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |