Business to Business Marketing by Chris Fill

Business to Business Marketing by Chris Fill

Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of interorganisational relationships. This applied book is orientated to the UK and European markets, although examples are drawn from other regions of the world in order to reflect good practice and the wider global perspective. Business to Business Marketing is geared towards both postgraduate and final year undergraduate students. This book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, E-Business, Business Studies, Business Information Systems and MBA programmes in particular. It can also be used for related units in Engineering and Social studies programmes. Students following the CIM's Professional Diploma - Marketing Communications will also benefit from this book, as well as those taking stand-alone professional B2B marketing seminars.

SKU	Unavailable
ISBN 13	9780273682790
ISBN 10	0273682792
Title	Business to Business Marketing
Author	Chris Fill
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2004-11-25
Number of pages	400
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable