Business to Business Marketing by Robert Vitale

Business to Business Marketing by Robert Vitale

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Business to Business Marketing by Robert Vitale

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
SKU Unavailable
ISBN 13 9780136058281
ISBN 10 0136058280
Title Business to Business Marketing
Author Robert Vitale
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2010-08-17
Number of pages 552
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.