Business to Business Marketing Management by Alan Zimmerman

Business to Business Marketing Management by Alan Zimmerman

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

Alan Zimmerman is Professor and Area Coordinator for the International Business (IB) program at the College of Staten Island, City University of New York, USA.

Jim Blythe is former Visiting Professor of Marketing at Plymouth Business School, UK.

SKU	Unavailable
ISBN 13	9780367757946
ISBN 10	036775794X
Title	Business to Business Marketing Management
Author	Alan Zimmerman
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2021-12-23
Number of pages	520
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.