The Business Writer's Handbook by Gerald J Alred

The Business Writer's Handbook by Gerald J Alred

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From formal reports to everyday e-mails, The Business Writer's Handbook uses smart, accessible language to spotlight and clarify the ways we write today. Hundreds of topic entries, 90] sample documents, at-a-glance checklists, and dynamic videos break down the best-practices, models, and real-world skills that successful writers use to communicate clearly and persuasively.Developed by a legendary author team with decades of combined academic and professional experience, the book's intuitive, alphabetical organization makes it easy to navigate its extensive coverage of grammar, usage, and style. Plus, updated, in-depth treatment of pressing issues like the job search, the writing process, documenting sources, and social media resonates both in class and on the job.

With a refreshed, integrated focus on the ways technologies shape writing, the Eleventh Edition of the Handbook is the indispensable reference tool for writing successfully in the workplace.

Gerald J. Alred is Professor of English at the University of Wisconsin-Milwaukee, where he teaches courses in the Graduate Professional Writing Program. He is author of numerous scholarly articles and several standard bibliographies on business and technical communication. He is Associate Editor of the Journal of Business Communication and a recipient of the prestigious Jay R. Gould Award for profound scholarly and textbook contributions to the teaching of business and technical writing.

Charles T. Brusaw was a faculty member at NCR Corporation's Management College, where he developed and taught courses in professional writing, editing, and presentation skills for the corporation worldwide. Previously, he worked in advertising and public relations, and he has been a communications consultant, an invited speaker at academic conferences, and a teacher of business writing at Sinclair Community College.

Walter E. Oliu served as Chief of the Publishing Services Branch at the U.S. Nuclear Regulatory Commission, where he managed the agency's printing, graphics, editing, and publishing programs. He also developed the public-access standards for and managed daily operations of the agency's public Web site. He has taught at Miami University of Ohio, Slippery Rock State University, and Montgomery College and is currently an adjunct faculty member at George Mason University.

SKU	Unavailable
ISBN 13	9781457675515
ISBN 10	145767551X
Title	The Business Writer's Handbook
Author	Walter Oliu
Condition	Unavailable
Binding Type	Paperback
Publisher	Macmillan Learning
Year published	2015-02-12
Number of pages	672
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.