Buyology
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Buyology by Martin Lindstrom
NEW YORK TIMES BESTSELLER * "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--TimeHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study--a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest--and drives us to buy. Among the questions he explores:
* Does sex actually sell?
* Does subliminal advertising still surround us?
* Can "cool" brands trigger our mating instincts?
* Can our other senses--smell, touch, and sound--be aroused when we see a product?
Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced--or turned off--by marketers' relentless attempts to win our loyalty, our money, and our minds.
The Walt Disney Company, PepsiCo, Nestlé, LEGO, and Red Bull are just a few of the firms Martin Lindstrom advises. He is the author of six pioneering books, including the international bestseller Buyology. The Wall Street Journal named his book BRANDsense one of the five best marketing books ever produced. Lindstrom has appeared on practically every major American television network and journal, is a regular contributor to NBC's Today show and Fast Company, and was named one of Time Magazine's top 100 most influential people in the world. Lindstrom was awarded the world's #1 brand-building expert in 2015 by an independent poll of 30,000 marketers, and he was just recognized one of the world's top 20 business thinkers by Thinkers 50.
| SKU | Unavailable |
| ISBN 13 | 9780385523899 |
| ISBN 10 | 0385523890 |
| Title | Buyology |
| Author | Martin Lindstrom |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bantam Doubleday Dell Publishing Group Inc |
| Year published | 2010-02-02 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |