Buyology
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Buyology by Martin Lindstrom
NEW YORK TIMES BESTSELER - A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.--Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study--a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest--and drives us to buy. Among the questions he explores: - Does sex actually sell?- Does subliminal advertising still surround us?
- Can cool brands trigger our mating instincts?
- Can our other senses--smell, touch, and sound--be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced--or turned off--by marketers' relentless attempts to win our loyalty, our money, and our minds.
Lindstrom, Martin: - Martin Lindstrom is an advisor to a who's-who of companies including the Walt Disney Company, PepsiCo, Nestle, LEGO, and Red Bull. He is the author of the international bestseller, Buyology, as well as six other groundbreaking titles. His book BRANDsense was acclaimed by the Wall Street Journal as ...one of the five best marketing books ever published. Lindstrom has been featured by almost all the major US TV networks and publications, is a frequent contributor to NBC's Today show as well as Fast Company, and was recognized by Time Magazine as one of the top 100 Most Influential People in the World. In 2015, an independent study conducted among 30,000 marketers named Lindstrom the world's #1 brand-building expert; and Thinkers 50 recently named him one of the world's top 20 business thinkers.
| SKU | Unavailable |
| ISBN 13 | 9780385523899 |
| ISBN 10 | 0385523890 |
| Title | Buyology |
| Author | Martin Lindstrom |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bantam Doubleday Dell Publishing Group Inc |
| Year published | 2010-02-02 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |