Call to Action by Bryan Eisenberg

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Call to Action by Bryan Eisenberg

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Summary

New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience.

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Call to Action by Bryan Eisenberg

New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience.
Both Bryan Eisenberg and Jeffrey Eisenberg are an inventors of Persuasion Architecture (patent pending) and cofounders of Future Now, Inc., a consulting firm focused on helping clients persuade and convert their Web site's traffic into leads, customers, and sales. Lisa T. Davis is a partner and Director of Content for Future Now.
SKU Unavailable
ISBN 13 9780785219651
ISBN 10 078521965X
Title Call to Action
Author Bryan Eisenberg
Condition Unavailable
Binding Type Paperback
Publisher HarperCollins Focus
Year published 2008-11-04
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.