Cambridge Marketing Handbook: Services
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Cambridge Marketing Handbook: Services by Andrew Hatcher
Cambridge Marketing Handbook: Process - Services offers a fresh perspective on the world of services marketing, examining the transition from the information age to the Age of Awareness and what this means for the marketing of services.
Andrew Hatcher, MBA, is Managing Director of The Applied Knowledge Network and the author of several books on management and marketing. He has a long history of assisting with the identification, development and management of innovative solutions within large and small companies across the business spectrum, and is the creator of the MAPP coaching system, which has been used by hundreds of companies. Andrew has worked with a wide range of companies including SMEs, larger corporations including Eversheds, Statoil and Yell as well as not-for profits such as Relate and Working Knowledge.
| SKU | Unavailable |
| ISBN 13 | 9780749470777 |
| ISBN 10 | 0749470771 |
| Title | Cambridge Marketing Handbook: Services |
| Author | Andrew Hatcher |
| Series | Cambridge Marketing Handbooks |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2013-12-03 |
| Number of pages | 96 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |