Can't Sell Won't Sell by Steve Harrison
This is an analysis of how and why the UK advertising industry's left-leaning politics are influencing the work we're producing and distancing us from the audience we are supposed to be creating our advertising for. We have lost the ability and the will, to sell products and services, and are instead intent on saving the world.
Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where, in the seven years the agency operated, he won more Cannes Lions (18) in his discipline than any creative director in the world. His work has subsequently featured in the D&AD Copy Book. He has also authored Changing the world is the only fit work for a grown man; How to write better copy; and How to do better creative work - the latter becoming the most expensive advertising book ever when it traded on amazon for £3,854 a copy.
| SKU | Unavailable |
| ISBN 13 | 9780957151529 |
| ISBN 10 | 0957151527 |
| Title | Can't Sell Won't Sell |
| Author | Steve Harrison |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Adworld Press |
| Year published | 2021-07-16 |
| Number of pages | 290 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |