Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
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Summary
Considering advertising and the consumer culture, this text covers the social crisis of industrialization; advertising as social production; the political ideology of consumption; and the social crisis of the mass culture.
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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture by Stuart Ewen
Considering advertising and the consumer culture, this text covers the social crisis of industrialization; advertising as social production; the political ideology of consumption; and the social crisis of the mass culture.
EWEN & EWEN is an authorial sobriquet assumed by Stuart Ewen and Elizabeth Ewen in no particular order. Elizabeth Ewen is Distinguished Teaching Professor in the Department of American Studies at SUNY College at Old Westbury. Stuart Ewen is CUNY Distinguished Professor of Film & Media Studies at Hunter College and in the Ph.D. Programs in History and Sociology at The CUNY Graduate Center.
| SKU | Unavailable |
| ISBN 13 | 9780070198463 |
| ISBN 10 | 0070198462 |
| Title | Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture |
| Author | Stuart Ewen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Mcgraw-Hill |
| Year published | 1977-06-01 |
| Number of pages | 261 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |