Case Studies for Business English by Erica J Williams

Case Studies for Business English by Erica J Williams

Case Studies for Business English is designed for students of Business English in universities and vocational colleges. Studying case studies enables students to develop their analytical skills, critical and strategic thinking, understanding of business theory, business knowledge, and business communication skills. Students also enhance their ability to use and select thecorrect tool for business communication at the right time. They practice, experiment, get feedback, and gain practical skills. Case Studies for Business English is a course that is engaging, motivating, and pragmatic.Each unit contains an original case study text, exercises to develop understanding and communication of business tools and strategy, a step-by-step approach to case study analysis and report writing, as well as role plays and tips on developing businesscommunication skills for presentations and meetings. In addition, students can benefit from a full reference section with a step-by-step checklist for case study analysis, a guide for exam assessment, a selection of supplementary case study texts, and an answer key.CEFR level B2/C1

Erica J. Williams has had a long career as a trainer and coach for business English with a special interest in the areas of marketing communications and presentations. She is currently employed as a business English specialist in the Business Studies faculty at the University of Applied Sciences in Dü¾˜¶˜¼sseldorf, Germany and splits her time between Germany and her home in the U.K.

SKU	Unavailable
ISBN 13	9781938757594
ISBN 10	1938757599
Title	Case Studies for Business English
Author	Erica J Williams
Condition	Unavailable
Binding Type	Paperback
Publisher	Wayzgoose Press
Year published	2019-09-13
Number of pages	146
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.