Casebook of Indigenous Business Practices in Africa by Ogechi Adeola

Casebook of Indigenous Business Practices in Africa by Ogechi Adeola

Indigenous enterprise practices are an essential part of business success in Africa. The continent's unique and diverse culture, embedded in age-long practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable business structures.

The book Casebook of Indigenous Business Practices in Africa has been long-awaited and stands out as one of the few publications that examines the origin and impact of African culture on successful business practicesThis book provides a comprehensive depiction of the cultural characteristics, challenges, and orientations that have shaped successful African business practices. It articulates the enduring degree of timeless accomplishments identified across different segments, despite the interjection of Western approaches. Therefore, I highly recommend this book not only to scholars, but also to anyone who wishes to gain a deeper appreciation and understanding of Africa's dynamic indigenous business methods.

-- Dr. Clara Agomuonso, Chief Operations Officer, FirstBank Democratic Republic of Congo (DRC), a subsidiary of FirstBank Nigeria

Ogechi Adeola is a Professor of Marketing at Lagos Business School, Pan-Atlantic University, Nigeria. In addition, she serves as a member of the Governing Board of University of Kigali, Rwanda. Her multi-dimensional research focuses on advancing knowledge across the intersection of marketing, entrepreneurship, tourism, and gender. She is the editor of the book, Indigenous African Enterprise: The Igbo Traditional Business School (I-TBS), published in 2021 by Emerald Publishing Limited.

SKU	Unavailable
ISBN 13	9781804557631
ISBN 10	1804557633
Title	Casebook of Indigenous Business Practices in Africa
Author	Ogechi Adeola
Condition	Unavailable
Binding Type	Hardback
Publisher	Emerald Publishing Limited
Year published	2023-08-16
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.